Paul Bilay, who makes the incense, needed labels as unique as the fragrances themselves. I helped take his vision and created custom illustrations for each title, 20+ in all. The process included sketching rough drafts to layout the concept, digitally creating the illustrations in Procreate, then prepping print ready files for production.

The fragrances themselves are the true star, but the custom illustrative labels helped this line stand above all else on the shelves (who can’t help but pick one of these up to see what they’re all about). The fun branding will continue to evolve and a deeper online presence is progressing. Stay tuned for new concepts as Paul is constantly creating unique fragrances.