From early sketches to full explorations, we pursued multiple creative directions before striking a concept that felt unmistakably right. Through close collaboration with the client, we developed a sharp, fang-inspired mark that hints at a mythical creature—perfectly complementing the name RYUU and its draconic origins.

With the logo in place, the color palette—Scaling Vapor—was developed as a balance of dark, moody base tones and vibrant, high-energy accents. The result is a versatile system suited for digital interfaces, brand materials, and creative work that needs both polish and personality.

With a bold mark and a vivid visual language, the RYUU identity is built to champion the creators who wield it. This brand isn’t just about presence—it’s about empowering artists to push boundaries, elevate their craft, and ultimately Become Legendary.